Carlos Luis Pineda is a seasoned Business Technology and Data & Analytics Executive, originally from Venezuela, with over 25 years of experience in transforming business performance through data, analytics, and artificial intelligence. Based in New York, Carlos currently leads Data, Analytics & Insights for North America and Global Markets at Diageo, where he drives AI-enabled transformation to unlock data's full potential, foster innovation, and accelerate value. His expertise includes deploying advanced analytics and AI capabilities to support real-time decision-making and business growth.

With a background at Procter & Gamble, where he led multi-million-dollar projects across Latin America, Asia, and Europe, Carlos brings a wealth of global experience. His career spans diverse regions, including the U.S., Latin America, Eastern Europe, and Asia Pacific where he has built multicultural, high-performing teams and fostered data-driven cultures. Carlos holds a System Engineering’s degree and has completed the Executive Development Program at Columbia Business School, making him a pivotal figure in AI and analytics transformation at Diageo.