AI initiatives offer transformative potential when executed effectively, but they often come with significant challenges. This session explores how companies can ensure AI projects lead to success by implementing strategies to prove the value of their analytics investments, even in complex environments. Retailers and consumer goods leaders will share how they align AI initiatives with business outcomes, refining approaches for greater impact, and demonstrating long-term ROI. Get tips on obtaining stakeholder buy-in at all levels to secure continued and sustainable support.