Mrunali leads Fractal's Consumer and Retail global practices at Fractal. She is focused on helping CXOs leverage AI, design and data technology to unlock organizational value.

With over 25 years in the CPG Mrunali brings her industry expertise to ensure the right problems find the right solutions setting up enterprise digital transformation initiatives for success. She is a believer in the ‘design first’ approach to drive high adoption and behavior and culture change without which value from digital programs is limited. Mrunali is interested in building interconnected decision systems in organizations to reduce organizational friction so that value for the consumer and shopper can take centerstage.