In today's highly competitive CPG landscape, leveraging consumer and customer data analytics for success is key to driving meaningful value creation. By building a unified data hub that delivers marketing intelligence, brands can gain deep insights into consumer behavior, preferences, and buying patterns, enabling highly targeted and personalized strategies. Gain insights into how Haleon's data analytics platform when coupled with a focused retail analytics not only optimizes marketing spend but also enhances shopping experience across both digital and physical channels. Walk away with modern strategies to overcome legacy infrastructure challenges, leverage real-time analytics, and align data investments with business goals.