As consumer behavior shifts, brands and retailers must stay ahead of not just today’s trends but also prepare for the future. In this session, a leading industry analyst will explore both current consumer preferences and emerging trends that will shape the market in the coming years. By exploring the digital-first expectations of Gen Z, the opportunities surrounding baby boomers, and the influence of Gen Alpha, attendees will gain a comprehensive understanding of what’s driving today’s consumers and what’s on the horizon. 

This session is only open to retailers and consumer goods manufacturers.