Al Lettera is Senior Vice President, Information Technology for Tractor Supply Company, the largest rural lifestyle retailer in the United States with over 2,100 stores and approximately $14.2 billion in annual revenues. Tractor Supply is leveraging technology to personalize the customer experience, both in-store and online and has become a leader in enriching rural life with the power of digital. Throughout his tenure, Al has led the implementation of ecommerce platforms, enabling Tractor Supply’s digital business to grow 10 times. Under his leadership, Tractor Supply has added new capabilities along the way, creating a seamless online/in-store experience including the launch of a Customer Mobile Application. Al has also played a key role in the development of Tractor Supply’s mobility journey in stores, empowering Team Members with tools to assist customers and drive day-to-day operational efficiencies. He has led Tractors Supply’s initial and latest Neighbor’s Club loyalty technology implementations, the evolution of Supply Chain Systems and the beginning of a data analytics journey to better understand customers and business opportunities.
Prior to Tractor Supply, Al worked at Office Depot as Vice President of Applications Development where he was responsible for several transformation initiatives throughout his tenure with the company. Al also previously worked for PricewaterhouseCoopers as a principal consultant, supporting several global initiatives with multiple Fortune 300 companies.
Al received his Bachelor of Science in Business from Florida State University. He is also a participant in the Advanced Leadership Development Programs at Florida Atlantic University and Northwestern University. In 2018, he was recognized by RIS as CIO of the year for his leadership at Tractor Supply around improving the customer experience.