Paul Bucalo joined Dollar General in 2022 with 20-years of experience driving technology strategy, digital analytics, and customer acquisition technology. As Dollar General’s Senior Director of Marketing Engineering, Paul leads a team devoted to business-led, technology transformation to drive growth and innovation. That includes driving new capabilities across owned and paid channels, ad tech, identity resolution and measurement. Prior to joining Dollar General, Paul served as director of group product management for Walmart marketing technology where his team launched an organizational shift to agile marketing and launched a new, dynamic personalized marketing experience. Prior to that, Paul worked as a consultant, in startups and for the media industry. Paul holds a Bachelor of Science degree in Journalism & Political Science from Kent State University.