Your feed is full of news about Generative AI – or a similar buzzwords. Your business stakeholders want you to evaluate, yet another, startup platform that promises the moon. You're asked to create a business intelligence strategy based on a new data source you don't fully trust or understand. With the relentless pace of technological change today, how can you cut through the noise, while finding and leveraging a novel data source that makes an impact on your business? We'll share insights to arm CPG and retail professionals with an actionable framework for evaluating and adopting state-of-the-art technology, while keeping the data relevant and simple.