Rob Birse is the Vice President of Global Advanced Analytics & AI/ML Technology at Kellogg Company. Rob's remit is to build an analytics powerhouse that transforms the Kellogg Company's use of data to drive and sustain top-tier performance.

In his role, he leads a cross-functional team of experts responsible for driving transformational change across Full-Funnel Marketing, Revenue Growth Management & Retail/Omni execution using the latest AI models and algorithms.

Before Kellogg, he held global and regional transformation leadership roles spanning the software, semiconductor, and wholesale industries. Rob has maintained a reputation as a trailblazer throughout his career, often disrupting traditional industrial practices to create a competitive advantage.

Originally from the UK, Rob & his wife live in Chicago, where they can often be seen swimming, biking, and running in preparation for their next Ironman Triathlon.