Darrin Samaha loves brand storytelling. That’s why he is a marketer. His current role is Yesway’s VP of Marketing where he is responsible for the creation and growth of the Yesway convenience store brand across all marketing channels. His team is responsible for the launch and management of the award winning Yesway Rewards customer loyalty program, the creation and execution of its targeted advertising campaigns, development of the brand’s digital and social media strategy, and oversees all media and community outreach efforts. Additionally, Darrin was part of the strategic acquisition and integration team for the Allsup’s brand into the Yesway umbrella. Prior to joining Yesway, Darrin was Chief Creative Officer and founder of Blue Coda, a boutique brand and advertising agency where he led the firm’s creative teams on behalf of Home Depot, Virgin, Partners Healthcare and Harvard University. Darrin is a graduate of Tufts University and received his MBA from the Kellogg School of Management at Northwestern University. He lives in Boston with his wife and is an avid surfer and snowboarder and has a passion for the arts and music.